The four-part format
- Opening (2 lines): the role you're applying for and one line on why you're a strong fit
- Proof (one short paragraph): two achievements from your resume that match what the job asks for, ideally with numbers
- Why this company (2-3 lines): something specific, like a product, a market or a value, that shows you're not mass-applying
- Close (1-2 lines): say you'd welcome a conversation, then sign off with your name and phone number
How long should it be?
Under one page: three or four short paragraphs, about 200 to 320 words. Shorter is fine for email applications.
Example (fictional)
Dear Hiring Team,
I'm applying for the Accounts Executive role at Brightway Traders. I've spent two years handling GST returns and month-end closing for a 60-client CA firm, and your growing distribution business is exactly where I'd like to use that experience.
At Sharma & Associates I filed GST returns for 40+ clients every month with zero late filings, and set up a Tally workflow that cut our month-end closing from six days to four. Your job post asks for GST and Tally experience, which is what I do every day.
I'd welcome the chance to talk about how I can support Brightway's accounts team.
Regards, Neha Gupta · +91 98000 00000
Mistakes to avoid
- Starting with "I am writing to apply for…"
- Copying your resume line by line
- Sending the same letter to every company
- Writing about what you want instead of what you'll bring
- Spelling the company's or hiring manager's name wrong
Do you still need a cover letter?
Not for every job. Many recruiters skip them. But for competitive roles, career changes, small companies and jobs that ask for one, a short, specific letter can tip the balance.
Ready to put this into practice?
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